Jake from State Farm’s brand of friendly, silly comedy has earned him 1.3 million followers and fans. To keep the JakeBase tapped in, my art director and I worked on spring programming for his Instagram, Twitter, and Tik Tok.

From concepting to script writing to script suverpising to helping pick his shoes out at the LA shoot, we were involved in every part of the process. Here are some of our faves from below.

Post copy: Tickets to these are already sold out

Post copy: I really need to stop doing this

Post copy: Back when things were complicated

Post copy: what should I masterfully paint in pt 2?

Post copy: wind: 1 jake: 0

Post copy: Sometimes you have to be your biggest fan 🤩

Post copy: MISSING: my whole garden

Post copy: Jake's got the answers to your dilemmas

Post copy: This goes out to all the good neighbors out there

Post copy: There's suddenly a spring in my step

For Instagram, we made sure to tap into key trends like photo dumps and the disposable camera aesthetic.